2016 - 2023

Retail

SPECIALITY CHOCOLATE

/ SMOOR CHOCOLATEs

BRAND STRATEGY + BRAND POSITIONING + BRAND ARCHITECTURE - CATEGORIES _ PRODUCTS + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN

6/24

Transformation. Growth.

< 2016 - 2022

Retail

14/25

Growth

Brand Name + Brand Strategy + Identity Design + ReBranding + Translation to Retail Design

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Bliss Chocolates is now Smoor. Brand as a Firestarter for Growth.

This rebranding exercise was aimed not just to create a signature visual language for packaging that would make the brand irresistible; but to create a foundation for the brand to extend to various retail formats, series of new product launches in brand stores and retail chains, accelerate brand adoption and usage.

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Made by

Bliss/Smoor Brand Team.

Vimal Sharma . Kanchan Achpal.

2015 - PRESENT

Anomaly Brand Team.

2015-2023

2018-2023

Anomaly Design Team.

Lead _ Nupur Panemanglor.

Support _ Ankita D’Souza . Anahat Kaur . Sanjana B Raju

Tushar Pant . Zai Thakoor.

2015-2023

2015-2023

2015-2023

Associates.

Retail Design _ Shruti Jaipuria (Maia Design)

Photography _ Waseem Khan . Manoj Masand . Nathamiel Dias

2015-2019

2016 ONWARDS

Anomaly Brands
Archive Team.

Asset Design & Development _ Suprita Katti

Brand Page Design + Instagram Post Design _ Purvish Prajapati

2014-2025

2025

An Anomaly Brands Production. © Filos Hospitality Ventures private limited.

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15+ Years of trying to Make Branding Matter in India.

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