2019
Retail
mithai
/ sakkare by anand
BRAND STRATEGY + BRAND POSITIONING + BRAND NAME + BRAND IDENTITY + RETAIL IDENTITY + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + BRAND IDENTITY EXTENSIONS
9/24
Invention
< 2019
Retail
19/25
Invention
Brand Name + Brand Strategy + Identity Design + ReBranding + Translation to Retail Design
Sakkare by Anand
Anand Sweets and
Savouries LLP

Launched in 2019. 

Travel Retail _ Bangalore International Airport.

Category. Sweets & Savouries. Retail. 

Market Segment. Travel Retail

The Ask

Kempegowda International Airport opened bid for a new retail initiative of bringing in the best of Bangalore Food brands at the Terminal 1 Domestic Departures, Smoor Chocolate + Anand Sweets partnered for a joint bid for
this highly competitive and prestigious retail space. 

Being amongst the two of Bangalores’ known / popular Speciality Chocolate + Premium Sweets brands; the winning proposition was an offer to create a BIAL exclusive sweets brand from Anand _ Sakkare. A fine _ pre packaged premium Mithai & Savouries brand from Anand, representing its legacy and stature as a leading sweets & savouries brand from Bangalore.

Brand Intervention.
2018 - 2019.

BRAND STRATEGY  +  BRAND POSITIONING + BRAND NAME + BRAND IDENTITY + 

PACKAGING DESIGN SYSTEMS - IDENTITY _ EXPERIENCE _ RETAIL STRATEGY  +  RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN

Made by
Sakkare Brand Team.
Arvind Dadu . Ankeet Dadu . Ankush Dadu . Rahul Dadu.
2019
Anomaly Brand Team.
2019
Anomaly Design Team.
Lead _ Ankita D’Souza.
Director _ Nupur Panemanglor.
2019
2019
Associates.
Retail Design _ Shruthi Jaipuria (Maia Design).  
 _ Siji Rehana (Azimetri Design)
2019
2021
Anomaly Brands
Archive Team.
Asset Design & Development + Brand Page Design _ Anoushka Jolly
Instagram Post Design _ Purvish Prajapati
2025
‍
2025
An Anomaly Brands Production.   ©ANAND SWEETS & SAVOURIES LLP.
BRANDING PERFORMANCE
MODEL

Request you to please share your rating on the brand approach, intention, design, evolution and journey based on the following parameters

0-5
6-8
9-10

©HOUSE OF KATHA 2025

15+ Years of trying to Make Branding Matter in India.

>2018
2018-2020
2020-2022
2022<
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/ Anand Sweets & Savouries
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Speciality Chocolate 1
/ Smoor Chocolates
Speciality Chocolate 2
/ Manam Chocolate
Branding Co.
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bangalore, in
©2025

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hello world_

Welcome to Anomaly.Brands _ Web _ Archive 2025

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

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