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Wellness Private
Limited.
Launched in 2021.
Category. OTC Dermaceuticals. Skincare. D2C.
Product Segment. Cosmeceuticals. Premium _ Luxury
Acne. Brightening. Anti Ageing . Allied Products
Cosmeceutical Landscape. International _ Avène. L'Oréal. Neutrogena.
BIODERMA. Sebamed. Galderma. Cetaphil. A-Derma. Shiseido. Clarins
Ducray. Clinique. The Ordinary. Murad. Drunk Elephant.
Homegrown _ Kaya. Skinkraft. Cheryls. Dr Sheths. Dot&Key. Re'equil.
Minimalist. Dermatologists.
A Global league Cosmeceutical brand from India.
To tap into the emerging _ exploding Skin / Cosmetic market in India and beyond, the brand offered a range of effective High Grade actives formulated by expert labs in Korea for major skin concerns of Indians. The challenge was to create a differentiated _ ownable brand that is a healthy mix of ‘problem solution’ science and aligns with the lifestyle and mindset of modern Indian women and men.
A brand formulated on a new category code, a new point of view of
‘Bringing power of Emotion to SkinCare Sciences’. Logic + Magic.
A new Culture of Skin Positivity.
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A brand name + identity + packaging system (across categories) beyond function could be a canvas for brand storytelling; a medium to express its strong ethos + DNA of
Compassion & Kindness
Optimism & Positivity.
Lisen
Positive Skin Sciences
A modern, emotive, vibrant brand design system of Identity + Product Names + Packaging System - Product Information + Color + tactile Print Production applications; amplified with unqiue visual manifestations of ‘Brand Emotion Maps + Affirmations’ unveiled through each inside-of-pack graphics and user experience.
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2021.
BRAND STRATEGY + BRAND POSITIONING + BRAND NAME + IDENTITY
PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
BRAND IDENTITY EXTENSIONS + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN + BRAND ASSET DEVELOPMENT _ INPUTS TO PRODUCT PHOTOGRAPHY
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#Lisén ddd#Cosmeceuticals ddd#PositiveSkinSciences ddd#AdvancedScienceOfCare ddd#MadeInSouthKorea ddd#PositiveProgress #AbsoluteHarmony dd#DivineRadiance ddd#PerfectBalance dd#SweetDream dd#SuperCharge dd#BluePowerhouse ddd#PureGenius #RisingCharm d#InfiniteIllumination d#RevealingGrace d#SoothingShade d#TimelessElegance d#SkinCareAsEmotion dd#SkinPositivity #DailyAffirmations
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Brand put on pause _ August ’25.
#anomalybrand
@lisenskincare
Archive Team.
MODEL
Request you to please share your rating on the brand approach, intention, design, evolution and journey based on the following parameters
©HOUSE OF KATHA 2025
