2015
Services
HEALTHCARE
/ KAUVERY HOSPITALS
REBRAND STRATEGY + BRAND REPOSITIONING + NEW BRAND NAME + BRAND IDENTITY + BRAND IDENTITY EXTENSIONS + INPUTS TO COMMUNICATION DESIGN
03/24
Transformation
< 2015
Services
04/25
Evolution
Brand Name + Brand Strategy + Identity Design + ReBranding + Translation to Retail Design
*Image upscaled using AI
Kauvery Hospital - The New Age Family Hospital 
Sri Kauvery Medical
Care (India) Limited.

Founded in 1999.
Trichy, Tamil Nadu. Named KMC, Trichy. 

Category. Healthcare Services.

Market Segment. MultiSpeciality Hospital Chain.

Competition. Local + Regional + National Corporate Hospitals.

Apollo. MIOT. KMCH. MMM. CMC.

The Opportunity.

A New DNA in Healthcare.

When KMC, Trichy, a local equivalent of ‘Apollo’ wanted to enter big world of Chennai and other newer / bigger markets across Tamil Nadu; the challenge was to chart a ownable positioning and a brand identity that will help retain their DNA and also fuel growth to other hyper competitive markets. 

When the healthcare / hospital ‘market and share of mind’ was dominiated by successful chains and legacy hospital establishments, we at Bloombox gave KMC a unique name
+ positioning, one that sets itself off _ apart from the dominant ‘Corporate Hospitals’ ethos and promise..

DNA of ‘Empathetic Cure & Care’. A New Age Family Hospital. 

Brand Intervention.
2015.

REBRAND STRATEGY + BRAND REPOSITIONING + NEW BRAND NAME +
BRAND IDENTITY + BRAND IDENTITY EXTENSIONS + INPUTS TO COMMUNICATION DESIGN

#KauveryHospital d #HealthcareExcellence dd#NewAgeFamilyHospital dd#HealthcareForAll d#WeCureToCaredd#Health&Wellness #HealthcareInnovationd #PreventiveCare d #CommunityHealth d #HealthAwareness d#Chennaid  #Bangalore  #Trichy  #Tirunelvelid
#Hosur #Salem

Kauvery Hospital 2025. 

12 hospitals  across 6 cities _ Trichy. Chennai. Salem. Hosur. Tirunelveli. Bangalore.  


2250+ beds.

#anomalybrand

Made by
Kauvery  Brand Team.
2015
Brand Team.
Rahul Chawda + Team Bloombox.
2015
Anomaly Brands
Archive Team.
Asset Design & Development _ Suprita Katti.
Brand Page Design + Instagram Post Design _ Suprita Katti.
2024 - 2025
2025
An Anomaly Brands Production.   © Sri Kauvery Medical Care (India) Limited.
BRANDING PERFORMANCE
MODEL

Request you to please share your rating on the brand approach, intention, design, evolution and journey based on the following parameters

0-5
6-8
9-10

©HOUSE OF KATHA 2025

*Image upscaled using AI

15+ Years of trying to Make Branding Matter in India.

>2018
2018-2020
2020-2022
2022<
Mithai
/ Anand Sweets & Savouries
Speciality Chocolate
/ Bliss Chocolates to Smoor
Ice Cream Sundae
/ polar bear
Healthcare
/ Kauvery Hospitals
Branding Co.
/ Anomaly Brands 2.0
Investment Services
/ Geojit Financials
Chai QSR
/ chai point
White Label ATM
/ india1 atm
Mithai
/ Anand Sweets & Savouries
Mithai
/ Almond House
Speciality Chocolate
/ Smoor Chocolates
Men's Grooming
/ Hivado
Mithai
/ Sakkare by Anand
Mithai & Speciality Chocolate
/ Smoor & Anand @BIAL
Mithai
/ Anand Sweets & Savouries
Mithai
/ Almond House
Natural Makeup
/ ASA Beauty
Taproom
/ Full Circle
Tempeh
/ Hello Tempayy
Microbrewery Chain
/ Ironhill
Cosmecuticals
/ Lisen Skincare
Cleaning Products
/ PureCult
Speciality Chocolates
/ Smoor Chocolates
Digital Marketing Agency
/ Langoor Digital
Mithai
/ Anand Sweets & Savouries
Speciality Chocolate
/ Smoor Chocolates
Speciality Cacao Bean
/ Distinct Origins
Speciality Chocolate
/ Manam Chocolates
Samosa QSR
/ Samosa Party
Mithai
/ Almond House
Skin & Bodycare
/ Old School
Silk Sarees & Fashion
/ Aikyatha
Mithai 3
/ Almond House
Mithai 1
/ Anand Sweets and Savouries
Speciality Chocolate
/ Bliss Chocolates to Smoor
Natural Makeup
/ ASA Beauty
Tempeh
/ Hello Tempayy
Ice Cream Sundae
/ Polar Bear
Marketing Agency
/ Langoor Digital
Cosmoceuticals
/ Lisen Skincare
Samosa QSR
/ Samosa Party
Microbrewery Chain
/ Ironhill
Speciality Chocolate 1
/ Smoor Chocolates
Speciality Chocolate 2
/ Manam Chocolate
Branding Co.
/ Anomaly Brands 2.0
view next brand
bangalore, in
©2025

00

00

hello world_

hello world_

Welcome to Anomaly.Brands _ Web _ Archive 2025

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

A HUMBLE REQUEST.  
slow down . please . give this a bit of your bandwidth + time.
^ preferably on a desktop
PLEASE NOTE
Anomaly Brands Web Archive is Desktop Exclusive by choice.
Visit our Instagram Archive for Mobile
LETS PROCEED
LETS PROCEED