2016 - 2023

Retail

SPECIALITY CHOCOLATE

/ SMOOR CHOCOLATEs

BRAND STRATEGY + BRAND POSITIONING + BRAND ARCHITECTURE - CATEGORIES _ PRODUCTS + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN

6/24

Transformation. Growth.

< 2016 - 2022

Retail

14/25

Growth

Brand Name + Brand Strategy + Identity Design + ReBranding + Translation to Retail Design

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Bliss Chocolates is now Smoor. Brand as a Firestarter for Growth.

This rebranding exercise was aimed not just to create a signature visual language for packaging that would make the brand irresistible; but to create a foundation for the brand to extend to various retail formats, series of new product launches in brand stores and retail chains, accelerate brand adoption and usage.

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15+ Years of trying to Make Branding Matter in India.

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