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Ventures Pvt Ltd.
Launched in 2022.
Category. Food & Beverage.
Market Segment. TapRoom.
Competition. Local MicroBreweries _ Gastro Bars in Bangalore.
A brand beyond Craft Beer + Food + Experience. A ‘Third Space’.
With over 80+ Microbreweries in Bangalore in 2022, this brand conceptualisation and development needed to go beyond the convention of brand logo + colours + menu design + photography _ videography styles + social media content.
Here was an opportunity to create a unique, original new concept of TapRoom as a Third Space. A local community space to gather, pause, relax &or immerse + revel.
A revival of the quintessential ‘Old Bangalore’ experience _ memories.
One in Nature. Unhurried. Joy in the Basics.
A reminder that life is beautiful - when we all get to gather.
Full Circle. #LetsGetToGather
This FullCircle emotion + essence then reflected and amplified in architectural & space design + artworks in the space + food design + possible event and experience design + communication design.
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2022.
BRAND STRATEGY + BRAND POSITIONING + BRAND IDENTITY + BRAND NAME
SPACE STRATEGY & IDENTITY + EXPERIENCE DESIGN + BRAND IDENTITY EXTENSIONS + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
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#FullCircle d#FullCircleBangalored#TapRoomdd#LetsGetToGatherdd#GreatToGatherdd#RRNagard#TaproomKitchenCulture dd#CraftBeer #CraftCocktails #CommunitySpace #ThirdSpace #RefaelIDanSuissa #TheWickerStory #MadeInEarthCollective
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Planning the second Location in 2026.
#anomalybrand
@fullcircle
Archive Team.
MODEL
Request you to please share your rating on the brand approach, intention, design, evolution and journey based on the following parameters
©HOUSE OF KATHA 2025
