India Pvt Ltd.
Founded in 2010.
4 stores in Bangalore at the time of Brand Change in 2016.
Category. Speciality Chocolate. Retail.
Market Segment. Premium.
Competition. Fabelle by ITC. Choko la. Chocolate Room. Mason & Co.
Pascati. Soklet. EarthLoaf (now Navulina). Cadbury Bournville. Cadbury Silk.
Other international premium packaged international chocolate brands like
Lindt. Godiva. Ferrero Rocher. Toblerone.
Growing the Premium Chocolate market x category in India.
Introducing a whole new world of fine chocolate for the new aspirations of India.
A speciality chocolate experience made from the finest globally sourced
ingredients, by chocolate experts spread across 15+ categories. 100+ product
x packaging variants. 5+ retail concepts/ formats.
True Chocolates. Desserts & More.
A brand new chocolate experience, a new way to indulge, share and gift.
True Chocolates. Desserts & More.
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2015 - 2017.
REBRAND STRATEGY + BRAND REPOSITIONING + BRAND NAME + BRAND IDENTITY
BRAND ARCHITECTURE - CATEGORIES _ PRODUCTS + PACKAGING
STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
RETAIL STRATEGY + RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN
BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY
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Assorted Chocolate Gift Boxes _ 5 sizes _ 4 piece to 64 pieces.
True Bar _ Range of Chocolate Bars. True Mayan Collection _ A range of 6 Original Stone Ground Bars. The Elaine Young Collection - Indian Ingredients inspired range.
Snacking Range _ Dragees. Stir it Ups. Cookies. Danish Cookie Tin.
Hot Chocolate +++
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#BlissLuxuryChocolate dd#SmoorChocolates dd#SmoorByBliss dd#PremiumChocolate dd#TrueChocolate dd#TrueStory dd#TrueBars #TheElaineYoungCollection d#TrueMacaroons d#TrulyGifted d#TrueChristmas d#TrueCelebrations
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Archive Team.
MODEL
Request you to please share your rating on the brand approach, intention, design, evolution and journey based on the following parameters
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