#PureCult dd#CleanMattersdd#HowYouCleanMattersdd#HomeCleaningProductsd#NaturalCleaning dd#CleanAlternatives #PlantBasedCleaningProductsd#HomeCared#BeAZeroHero#JoinPureCult#ChemicalFree #GreenLiving #EcoFriendlyCleaning #CleanHome
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PureCult - Clean Alternatives
GreenPledge
Products Pvt. Ltd
Products Pvt. Ltd
Founded in 2020.
Category. Home Cleaning Products. D2C + Retail.
Market Segment. Plant Based _ Natural Home Cleaning Products .
Competition. International _ National _ Regional _ Local players.
Lizol. Dettol. Harpic. Vim. Rin. Surf. Ariel. Colin. Nimyle. Kolan.
Global Natural Brands - SeventhGeneration. Method. Puracy.
The Opportunity.
Lead the shift in Home Cleaning category to Natural.
Dominated by larger ‘Chemical Based’ Cleaning Products, Pure Cult was conceived to introduce eco-friendly home cleaning products to the new conscious consumers in India. While there was an active shift to ‘clean’ Skincare/ Beauty/ Mobility / Energy; an alternate home / space cleaning world was more often ignored and not given its due importance _ priority.
Launched in the background of COVID 19, PureCult, a Plant Based range of Natural Home Cleaning products with with no toxins, allergens, or pollutants; was formulated as a more efficient and sustainable solution for our soil, earth, and water resources.
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Brand Intervention 2022.
BRAND STRATEGY + BRAND POSITIONING + BRAND IDENTITY + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
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The Opportunity.
With the purpose of triggering a movement towards Clean Alternatives; the brand challenge was not just to differentiate it from the functional category norms of ‘Clinical’ products,
but to inspire consumers to reconsider / reshape their view _ behaviour towards cleaning products + the role they could possibly play by making better _ cleaner choices for their homes _ family _ pets _ planet.
PureCult - a vision of a Natural _ Clean world & community we can contribute to / create. Natural. Clean. Inviting. Mindful. Refreshing. Uplifting.
Clean Matters. How You Clean Matters.
Clean Alternatives by Pure Cult.
Be a Zero Hero.
PureCult 2025.
512 offices across India and Middle East.
38 Years in the Market.
15.51 lakh Customers. Rs. 1,11,252 crore Customer Assets *30 June 2025
#anomalybrand
@purecult
Made by
Anomaly Brands
Archive Team.
Archive Team.
Asset Design & Development + Brand Page Design _ Anoushka Jolly.
Instagram Post Design _ Purvish Prajapati.
2025
2025
An Anomaly Brands Production. © GreenPledge Products Pvt. Ltd. (PureCult).
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