Anomaly Brand - Almond House - The Tastemakers of Hyderabad.

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ALMOND HOUSE - THE TASTEMAKERS OF HYDERABAD

Almond House
Private Limited

Founded in 1989.

5 stores in Hyderabad at the time of 1st Brand Intervention in 2019.

Category. Sweets & Savouries. Retail.

Market Segment. Premium.

Competition. Hyderabad _Dadus. G Pulla Reddy. Pista House. Agra Sweets. Emerald. Hameedi Confectioners & Co. Bikanervala. Karachi Bakery.

The Opportunity.

Leading the growth of Premium Sweets & Fine Food experiences in Hyderabad.

Starting out in the premium shopping area of Hyderabad, Himayat Nagar, Almond House was a pioneer in creating and leading the premium Indian Sweets Retail market right from its start in 1989.

A House of Brands - offering fresh + prepacked Premium Mithai & Savouries _ Traditional Hyderabad / Andhra + North India. Bisticks _ Premium Indian Cookie. Khara _ Telugu & Pan India Savouries Gappe Vappe _ Modern Chat & Street Food. Amande _ Western and Middle Eastern Cakes Pastries & Bakery. Indulge _ Gelato.

Building off the 30 plus years of respect & love in Hyderabad, the goal now was to elevate the positioning + identity + packaging; to a distinctive and own-able position of

Legacy of being Makers of fine Culture Food experiences for Hyderabad.

The Opportunity

A House of contemporary mithai and other culture foods offering these diverse timeless regional delicacies and introducing Hyderabad to delightful new foods and flavours. Not just Premium, Elegant and Best, but being unique, nuanced, mindful and responsible in every creation and experience.

Almond House.

The Tastemakers of Hyderabad.

A new brand positioning and packaging experience _ across a range of over 15+ categories in this new premium packaging design system created for both the traditional and modern range.

FreshlyPacked _ Home + Gifting. PrePacked _ online x Travel Retail.

Brand Intervention.
2019 - 2022.

REBRAND STRATEGY + BRAND REPOSITIONING + BRAND IDENTITY REFRESH + NEW PACKAGING DESIGN + BRAND IDENTITY EXTENSIONS

RETAIL STRATEGY + RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN

BRAND ARCHITECTURE & NOMENCLATURE - CATEGORIES _ PRODUCTS + PACKAGING.

STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE

*Featured Here

Assorted Mithai Boxes _ Regular + Premium _ multiple sizes.
Speciality Product Packaging _ Right Choice + Tohfa _ Premium Sweets & Savoury Pack. Dry Fruit Mithai.

Almond House Signatures _ Kaju Burfi. Shahi Mithai. Bellam Mithai.