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Smoor CHOCOLATES _ 2018 - 2020.
The Action.
3 years into rebrand from Bliss Chocolates to Smoor Chocolates; the branding efforts now focussed on triggering the growth phase through ‘new to the category’ _ exciting retail x product categories and ranges x packaging initiatives in the home-base _ Bangalore market.
Brand Intervention.
2018 - 2020.
2018 - 2020.
RETAIL STRATEGY + RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN
Smoor at Bangalore International Airport. Multiple Formats _ Exclusive Chocolate retail store at Departure and Arrivals.
A ‘Container Store’ concept at The Quad.
BRAND ARCHITECTURE & NOMENCLATURE - CATEGORIES _ PRODUCTS + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
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*Featured Here.
Bangalore Airport Exclusive product & Packaging range of assorted Chocolate Gift Boxes.
Bangalore Edition _ The Airport Collection. The Lalbagh Collection.
The Mysore Maharaja Collection.
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*Featured Here.
Almond Sensation Range _ Tins. Singles. Cookies. Barks+++
Dark Chocolate Range _ A series of 3 Fruits & Nut Bars. Personalised Bars range.
Gifting Collection - Truly Gifted Tins. Valentine Day Tins.
Christmas Collection - Multi _ Product Festive Packaging Design System.
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*Featured Here.
Fresh Cake Range _ 10 variant Pre Packaged Dessert Range in 2 sizes.
Global Ruby Chocolate Launch.
BakeShop _ A sub brand for fresh Bakery range.
A multi category Artisanal Bread range.
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#SmoorChocolates dd#PremiumChocolate dd#TrueChocolate dd#TrueStory dd#TrueBars dd#TheAirportCollection dd#TheLalBaghCollection #AlmondSensation #TrueChristmas #TrueDesserts #TrueRuby #BakeShop #TrulyGifted #TrueWishes
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Smoor _ 2020 - 2022.
The Action.
The Covid Years. 5 Years of Smoor.
Launching Smoor _ Chennai. Mumbai. Delhi. &More in Bangalore.
50+ outlets. Online _ Delivery.
The branding efforts were focussed on developing new markets x evolving new channel x core + extended product categories and ranges x packaging initiatives.
Brand Intervention.
2020 - 2022.
2020 - 2022.
RETAIL STRATEGY + RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN
Mumbai Airport. Departure Gates.
BRAND ARCHITECTURE & NOMENCLATURE - CATEGORIES _
PRODUCTS + PACKAGING
STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
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*Featured Here.
Christmas Collection 2.0 - Multi _ Product Festive Packaging Design System.
True Macarons _ A range of product x packaging concepts for self-indulgence & gifting.
30 Days of Love _ A Valentine + An all year round Gift of Love with 30 product concepts.
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*Featured Here.
Brittles. True Treats. Dragees. Beverages _ Hot Chocolate +++
Smoor Pantry _ A sub brand for gourmet Kitchen / Pantry range of extended products.
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#5YearsOfTrueChocolate dddd#30DaysOfLove dddd#TrueHotCocoa dddd#TrueHotChocolate dddd#AssortedCocoaMix ddd#SmoorPantry #SmoorGourmet dd#TrueTreats
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Smoor 2022 <.
The Action.
Smoor 2.0. Refreshing Smoor to more mature yet vibrant _ ingredient forward Brand Identity with custom brand illustrations. Extending the 2.0 packaging identity system to all core products.
Brand Intervention.
2022.
2022.
BRAND ARCHITECTURE & NOMENCLATURE - CATEGORIES _
PRODUCTS + PACKAGING
STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
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*Featured Here.
Refreshed Assorted Chocolate Gift Boxes _ 7 sizes _ 4 piece to 64 pieces. Single Origin Bars. Airport Beverages Concept. Cookies. Barks +++
Shauq by Smoor _ A sub brand for artisanal Baklava.
Diwali Collection - Multi _ Product Festive Packaging Design System.
Easter + Christmas Collection 3.0 - Multi _ Product Festive Packaging Design System.
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Smoor Chocolates 2025.
9 years of Smoor. 60+ multi format _F&B Retail _ lounges & stores.
Hyperlocal. Bangalore. Chennai. Mumbai. Delhi. Pune.
Reported Revenue. ₹149 crore in FY24.
Estimated turnover Rs 400 crore by 2026. Majority stake acquired by Rebel Foods in 2022.
#anomalybrand
@smoorchocolates
Made by
Bliss/Smoor Brand Team.
Vimal Sharma . Kanchan Achpal.
2015 - PRESENT
Associates.
Retail Design _ Shruti Jaipuria (Maia Design)
Custom Illustrations _ Aarti Karwayun . Alisha Dutt Islam.
2015-2019
2018 - 2023
Anomaly Brands
Archive Team.
Archive Team.
Asset Design & Development _ Suprita Katti
Brand Page Design + Instagram Post Design _ Purvish Prajapati
2014-2025
2025
An Anomaly Brands Production. © Bliss chocolates india PVT. LTD.
BRANDING PERFORMANCE
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