A one of a kind Franchise model for MicroBreweries, Ironhill started with a novel idea of tapping into Tier-2 markets and bringing the Craft beer lifestyle and culture to these under-serviced towns and urban areas. 

With an upcoming Bangalore launch and a dream of expanding in the immediate future, the brand transformation was intended to fuel future growth + uplift the brand from a local _ standalone microbrewery identity & ethos to a larger vision and concept of a national Chain of CraftBreweries.

The task also was to imagine _ take the Ironhill Craft experience national with a new brand identity system that could integrate multi locations into its brand name + identity and infuse a bold new vision + cultural connection.