Founded in 2022.
Category. Personal Care.
Market Segment. Premium _ Natural Skin + Body + Hair Care. D2C.
Competition. National. Natural. Ayruveda. Herbal Brands.
Forest Essentials. Kama Ayurveda. Sadhev. Organic India. PureEarth. Ras.
SoulTree. Neemli Naturals. Juicy Chemistry. Daughter Earth. Biotique.
Purpose + Self Conception as Brand Promise + Identity + Image.
A Natural Personal Care brand grounded on beauty secrets and rituals passed on from one generation to the other. The Preserver of Timeless Wisdom _ Methods _ Rituals.
OLD SCHOOL
Heirloom Beauty
Symbolising timeless universal emotion of Self Love - ’Shringar Ras for modern times’;
Modern miniature style illustrations and decorative border systems for packaging became basis for a unique visual story for the brand and its products.
A Global Indian timeless brand identity and packaging design + information + experience system was crafted for synergy, flexibility and extendability across a wide range of product categories and SKUs. Naturally expressed as an elegant, universally youthful, luxurious signature language for Old School.
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2023.
BRAND POSITIONING + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - IDENTITY _ INFORMATION
_ EXPERIENCE.
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#OldSchool dddd#OldSchoolRituals dddd#OldSchoolBeauty ddddd#HeirloomBeauty dddddd#RootedInTradition dddddd#YourSkinYourStory #HeirloomBeautySecrets dd#BeautyRituals dd#TimelessRituals dd#SkinCareRituals dd#NaturalSkinCare dd#PersonalCared dd#BeautySecrets d#NaturalCare ddddd#IndianSkinCare ddddd#SkinCareEssentials ddddd#IndianTraditions ddddd#OldSchoolApsaras dddd#SkinCareProduct #NaturalSkinCareProducts #IndianSkinCareBrand
MODEL
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