2021-2024
FOOD AND BEVERAGE
TEMPEH
/ HELLO TEMPAYY
BRAND STRATEGY  +  BRAND POSITIONING + BRAND IDENTITY + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ COMMUNICATION + BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
15/24
Invention
< 2021-2024
FOOD AND BEVERAGE
02 /25
Invention
Brand Name + Brand Strategy + Identity Design + ReBranding + Translation to Retail Design
Hello Tempayy - The Super Bean Protein
Vegolution India
Private Limited. 

Founded in 2019. Launched in 2021.
Omnichannel _ Retail + Digital.

Category. Food Ingredient _ Tempeh. Packaged Food. 

Market Segment. Premium.

Competition. Soya. Paneer. Tofu. Frozen _ Ready to Cook/ Eat Foods + Snacks
Plant Protein.

The Opportunity.

A NEW ‘VEG PROTEIN’ BRAND

Creation of a new brand in the emerging (now emergent) 'plant protein' world.

The challenge for this brand development opportunity was not just to introducing an ancient protein ingredient called Tempeh but to introduce India of today to a sustainable new food habit at the intersection of Food x Cooking x Diet x Habits x Wellbeing x Culture.

Tempeh as an all new exciting vegetarian staple for the conscious foodies kitchens & plates. A larger task of ‘Filling the Protein on a plate Gap’ for vegetarians in India with Hello Tempayy.

Brand Intervention.
2020-24.

BRAND STRATEGY  +  BRAND POSITIONING + BRAND IDENTITY +
INPUTS TO BRAND NAME    

PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ COMMUNICATION

BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY + INPUTS TO BRAND COMMUNICATION DESIGN & BRAND MARKETING PROGRAMS.

#HelloTempayy dd#ProteinFood dd#VegFood dd#PlantProtein dd#VegProtein dd#Soybean dd#CleanProtein dd#HealthyFood dd#Vegan #TempehIndia dd#PlantBasedProtein dd#TempayyCubes d d#Marinades dd#Chettinad dd#TawaMasala ddd#Sriracha ddd#Schechuan #TempayyRecipes ddd#ProteinMeal dd#HighProtein ddd#VersatileFood ddd#Vitb12 dd#Iron ddd#TempayyThins ddd#NewProteinSnack #TempayyCrumbles #ItsTempayyTime

#MaheshBhupathi #RanveerBrar #LukeCoutinho #MintLounge #GQ #Forbes #TheIndianExpress #ProteinRevolution #FutureOfFood #IndianFoodTrends #AlternativeProteins #TempehIndia

Hello Tempayy
2021 - 2025.

Available in 10+ select Indian cities in retail. Across ecomm + qcomm platforms across India + &on Amazon USA.

#anomalybrand

@hellotempayy

Made by
Hello Tempayy Brand Team.
Siddharth Ramasubramanian . Guru Neelakandan.
2021-2024
Anomaly Brand Team.
2020-2022
2021-2024
Anomaly Design Team.
2020-2024
2021-2024
Associates.
Photography _ Four Burner.
Web Development & E-Store _ iterator.
2021-2023
2023
2021-2023
2020-2023
Anomaly Brands
Archive Team.
Asset Design & Development + Brand Page Design _ Suprita Katti.
Instagram Post Design _ Purvish Prajapati.
2025
2025
An Anomaly Brands Production.   © VEGOLUTION INDIA PVT LTD.
BRANDING PERFORMANCE
MODEL

Request you to please share your rating on the brand approach, intention, design, evolution and journey based on the following parameters

0-5
6-8
9-10

©HOUSE OF KATHA 2025

15+ Years of trying to Make Branding Matter in India.

>2018
2018-2020
2020-2022
2022<
Mithai
/ Anand Sweets & Savouries
Speciality Chocolate
/ Bliss Chocolates to Smoor
Ice Cream Sundae
/ polar bear
Healthcare
/ Kauvery Hospitals
Branding Co.
/ Anomaly Brands 2.0
Investment Services
/ Geojit Financials
Chai QSR
/ chai point
White Label ATM
/ india1 atm
Mithai
/ Anand Sweets & Savouries
Mithai
/ Almond House
Speciality Chocolate
/ Smoor Chocolates
Men's Grooming
/ Hivado
Mithai
/ Sakkare by Anand
Mithai & Speciality Chocolate
/ Smoor & Anand @BIAL
Mithai
/ Anand Sweets & Savouries
Mithai
/ Almond House
Natural Makeup
/ ASA Beauty
Taproom
/ Full Circle
Tempeh
/ Hello Tempayy
Microbrewery Chain
/ Ironhill
Cosmecuticals
/ Lisen Skincare
Cleaning Products
/ PureCult
Speciality Chocolates
/ Smoor Chocolates
Digital Marketing Agency
/ Langoor Digital
Mithai
/ Anand Sweets & Savouries
Speciality Chocolate
/ Smoor Chocolates
Speciality Cacao Bean
/ Distinct Origins
Speciality Chocolate
/ Manam Chocolates
Samosa QSR
/ Samosa Party
Mithai
/ Almond House
Skin & Bodycare
/ Old School
Silk Sarees & Fashion
/ Aikyatha
Mithai 3
/ Almond House
Mithai 1
/ Anand Sweets and Savouries
Speciality Chocolate
/ Bliss Chocolates to Smoor
Natural Makeup
/ ASA Beauty
Tempeh
/ Hello Tempayy
Ice Cream Sundae
/ Polar Bear
Marketing Agency
/ Langoor Digital
Cosmoceuticals
/ Lisen Skincare
Samosa QSR
/ Samosa Party
Microbrewery Chain
/ Ironhill
Speciality Chocolate 1
/ Smoor Chocolates
Speciality Chocolate 2
/ Manam Chocolate
Branding Co.
/ Anomaly Brands 2.0
view next brand
bangalore, in
©2025

00

00

hello world_

hello world_

Welcome to Anomaly.Brands _ Web _ Archive 2025

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

A HUMBLE REQUEST.  
slow down . please . give this a bit of your bandwidth + time.
^ preferably on a desktop
PLEASE NOTE
Anomaly Brands Web Archive is Desktop Exclusive by choice.
Visit our Instagram Archive for Mobile
LETS PROCEED
LETS PROCEED