Foods Private
Limited.
Launched in 2016. 35+ outlets in Bengaluru and Gurgaon at the time of Brand Refresh in 2022.
Category. Indian Snack Foods. Hyperlocal Delivery First _ Food&Beverage Retail.
Product Segment. Samosa QSR - Quick Samosa Restaurant. Premium.
QSR Landscape. American QSR + Delivery Brands _ Burger. Pizza. Regional Foods and Snack Brands _ Biryani. Rolls. Momos. Vada Pav. Samosa Landscape _ Samosa Singh. Mithai Shops. Bakeries. Street Food. Frozen _ Ready to Fry.
Samosa as a New Age Snack QSR Brand for India.
The opportunity with Samosa Party was to take a quintessential most popular _ humble & traditional Indian Snack / Street Food and elevate + scale it to a one of a kind _ relevant to a modern urban Indian experience. Samosa as a brand new Indian QSR business focussed on innovation, quality & convenience.
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With a ‘Made to Order’ operational model delivering a wide range of regional Indian + globalised Samosa menu, supported by Chai, Chaat and other extensions of Samosa as a snack / meal, the brand was revisioned to be a striking, bold _ easy to identify _ spot brand identity and multi-use-case packaging design and experience.
A Fresh Hot Crispy sensorial brand visual and verbal system reimagining Samosa a modern Indian
‘any day _ any time _ any where _ any occasion’ exciting fun party snack experience. #partystarter
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REBRAND STRATEGY + BRAND REPOSITIONING + IDENTITY REFRESH
PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
RETAIL BRAND IDENTITY + BRAND IDENTITY EXTENSIONS + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
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#SamosaParty d#PartyStarters d#AlwaysFreshlyMade d#AlwaysHot dd#Samosa&Chai dd#Samosa&Chaat dd#SamosaPartyBucket #UltimatePartyBox #PartyBucketOfTheMonth #SamosaQSR #IndianSnacks
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Approaching 100+ outlets across Bangalore, Delhi NCR, and Hyderabad.
#anomalybrand
@samosaparty
Archive Team.
MODEL
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