Services Ltd
Launched in 1987, Kochi, Kerala. Rebranded in 2017.
Category. Financial Services. Retail.
Market Segment.Investment Management Solution.
Competition. Banks. NBFCs
Bajaj Finance. Tata Capital. Muthoot Finance. Motilal Oswal.
EmergingOnline players - Sharekhan.
Brand as a Reinforcement of Scale & Value.
With the departure of the global gaint BNP Paribas from the Geojit joint venture, Geojit, a leading retail financial services company needed to reinstill the scale and the consumer confidence it had among its large consumer set across India and Middle East.
The challenge was to retain the ethos of the founding company and to
reinforce _ reflect trust and value of what the new consumer expected from the new brand.
2017.
REBRAND STRATEGY + IDENTITY REFRESH + INPUTS TO
COMMUNICATION DESIGN + BRAND IDENTITY EXTENSIONS
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#Geojit d#GeojitFinancial d#FinancialServices d#AssetManagement d#FinancialAdvisor d#InvestmentStrategy d#FinancePlanning #WealthManagement #StockMarketIndia #FinancialMarket
512 offices across India and Middle East.
38 Years in the Market.
15.51 lakh Customers. Rs. 1,11,252 crore Customer Assets* 30 June 2025
#anomalybrand
@geojitfinancials
Archive Team.
MODEL
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