Pvt. Ltd.
Launched in 2020.
D2C.
Category. Premium Mens Grooming.
Market Segment. Super Premium.
Competition. Park Avenue. Otherwise, None from/ in India.
Allied Brands_ Calvin Klein. Tommy Hilfiger. Tom Ford. Hugo Boss.
A NEW PERSONAL / SELF CARE BRAND EXCLUSIVELY FOR MEN.
A NEW ‘LUXURY’.
We saw this as an opportunity to create an ‘international’ standard grooming brand for India. An attempt to break away from the category stereotypes of the macho, radical, irresistible ‘men’.
Hivado as the new self care essential for the Sophisticated, the Assured.
A brand for the ‘me time’ ritual in times that are so chaotic;
reminding men to Pause, refresh. Take Care.
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2020
BRAND STRATEGY + BRAND POSITIONING + BRAND IDENTITY
PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE _ COMMUNICATION
BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY _ ECOMM + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
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#Hivado d#PremiumMensGrooming d#MensPersonalCare d#SelfCareForMen d#SkinCareRitual d#MensWellness d#Pause d#TakeCare #MeTimeRitual #SelfCareEssentials
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After persisting till 2023, the brand pivoted to a mass-premium segment with a new set of products under the same brand name with a new brand identity and image.
#anomalybrand
@hivado
Archive Team.
MODEL
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