Pvt. Ltd.
Founded in 2019. Launched in 2021.
Category. Beauty + PersonalCare. D2C.
Product Segment. Natural MakeUp. Premium _ Luxury Lipsticks. Mascara.
Multi Purpose Lip-and-Cheek Tint. Concealer. Foundations. Correctors ++
Minis. Refills.
Makeup + CleanBeauty Landscape. International _ Mac. Bobbi Brown.
Huda. Estee Lauder. RMS Beauty. Kjaer Weis. Kosas. Ilia.
Homegrown _ Rubys Organics. Kay Beauty. Soultree. FAE. Lotus. Shahnaz Hussian. Sugar Cosmetics. Nyka
Making of a Global league Clean Beauty brand from India.
The challenge wasn’t just to create a brand concept that claims the Clean _ Cruelty Free Natural Makeup advantage, also an opportunity to shape an unique distinctive conception and image;
an outlook + identity + relationship with life, beauty, makeup therefore.
A right fit with women who were evolved, self assured, and looking at make up as a celebration of their own being. Unapologetically confident of making conscious choices for herself.
A New Norm _ Normal of Makeup that is clean, aligned to beliefs of beauty and identity being beyond mere ‘looking good’ - ‘being true’; Exactly how she wants to be.
Natural. Glorious. Wise. Kind. Transcendental.
A Clean Awakening.
A world they want to be _ make _ where beauty + identity go beyond mere looks, to
how they feel about themselves _ how they would like contribute to the world_ how they want to be remembered.
A brand dedicated to conscious ‘consumption’, sustainability plus a zero-waste lifestyle; the packaging was crafted to using Aluminium, an endlessly recyclable material. A consciously designed refill system for most of products meant reduction in manufacturing of packaging by 85%.
2021.
BRAND STRATEGY + BRAND POSITIONING + BRAND NAME + BRAND IDENTITY + BRAND ARCHITECTURE & NOMENCLATURE - CATEGORIES _ PRODUCT NAMES
PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY
.avif)
#AsaBeauty #CleanAwakening #NaturalMakeup #CleanBeauty #PurposefulBeauty #CrueltyFreeMakeup #MultiPurpose #RefillableMakeup #AsaWoman #ShadesOfAsa #RahulMishra #ConsciousLiving #PurposefulLiving #ZeroWasteLifestyle #AluminiumPackaging #SustainablePackaging #RefillProgram #MadeInIndia #MakeUpForGlobalIndian
#anomalybrand
@asabeauty
Archive Team.
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