2024

Retail

Silk Sarees & Fashion

/ Aikyatha

REBRAND STRATEGY + IDENTITY REFRESH + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN

22/24

Transformation

< 2024

Retail

18/25

Evolution

Brand Name + Brand Strategy + Identity Design + ReBranding + Translation to Retail Design

Aikyatha - Silks of South India

Sunku Lifestyle
Private Limited.

Founded in 2016.

3 outlets at the time of Brand Refresh in 2024.

Category. Retail. Traditional Silks

Market Segment. Premium Silk Sarees & Fashion.

Competition. National. Regional and Local Traditional Silk Saree Brands.

Nalli. Prasiddhi. Sudarshan. Mysore Saree Udyog. Vijayalakshmi. Kanakavalli. Taneira.

The Opportunity.

Branding a Future of a new Traditional Silks Model.

Broad basing their offering from Retail and Traditional Silk Sarees as a core offering, Aikyatha was looking to refresh its business and product model + positioning + identity.

A new conception of Aikyatha beyond a retailer - to a house of product _ labels and collections in South Indian Silk traditions as a contemporary wear, home decor and accessories with a retail + digital approach

Aikyatha

Silks of South India

A multi-lingual identity and colour system reflects expertise, craftsmanship, elegance and vibrancy; a fresh new contemporary outlook set to take the brand into the future.

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Brand Intervention.
2024.

REBRAND STRATEGY + IDENTITY REFRESH

PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + BRAND IDENTITY EXTENSIONS

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#Aikyatha dd#SilksOfSouthIndia dd#SilkSarees ddddd#TraditionalSilks dddd#HandWoven ddd#ArtisansOfSouthIndia
#SacredWeaves #SouthIndianHeritage

Made by

Aikyatha Brand Team.

Yeshwanth & Kaushik Sunku.

2015

Brand Team.

Rahul Chawda + Team Bloombox.

2015

Anomaly Brands
Archive Team.

Asset Design & Development _ Suprita Katti.

Brand Page Design + Instagram Post Design _ Suprita Katti.

2024 - 2025

2025

An Anomaly Brands Production. © Sunku Lifestyle Private Limited

BRANDING PERFORMANCE
MODEL

Request you to please share your rating on the brand approach, intention, design, evolution and journey based on the following parameters

0-5

6-8

9-10

©HOUSE OF KATHA 2025

15+ Years of trying to Make Branding Matter in India.

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