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Polar Bear -
#HappySundaeToYou
Honeycomb India
Pvt. Ltd.
Pvt. Ltd.
Founded in 2008.
30+ stores at the time of Brand Change in 2017.
Category. Icecream Sundaes Chain. Franchisee Retail.
Market Segment. Affordable _ Premium.
Competition. Legacy Icecream Parlours in Bangalore _ Corner House. LakeView. Richie Rich.
Regional _ National _ International brands _ Ibaco. Baskin Robbins. CreamStone. Swensens.
The Opportunity.
From a Local ‘Icecream Parlour’ To a Regional ‘Icecream Sundae Chain’ Leader.
When a 10 year old ice cream parlour chain wanted to scale its operations across Bangalore/ Karnataka and South India, the challenge was not just to change the brand identity, but to refresh the entire product x packaging x retail offering keeping the Franchisee Model in mind.
The Brand Transformation allowed the business create a new relevance in context of changing market and competition as a branded ice cream sundae chain; and to a changed consumer preferences by offering a joyful _ inviting ‘everyday celebration’ experience around the Joy of Sundaes and ‘That Sunday/e Feeling’.
2008
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2017
Brand Intervention.
2017.
2017.
REBRAND STRATEGY + BRAND REPOSITIONING + BRAND IDENTITY + PACKAGING DESIGN SYSTEMS + RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY
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#PolarBear fg #HappySundaeToYou ds #IceCreamSundae ds #PolarBearSunades ds #100%vegIceCream sd #100%MilkIceCream #IceCreamSundaeZone d#IceCreamShop #EverydaySundae d#AnytimeSundaeTime #SundaeOnMonday #HopOnTheSundaeJoyride #SundaeLovers #Bangalore #Mysuru #Coimbatore #Kurnool #Manipal #Mangalore #Hunsur #Vijayapura #Mandya #Hubballi
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Polar Bear 2025.
150+ Company owned and Franchise Stores across 25 cities / 5 states.
Market Leader in Bangalore 50+ stores. Also 15+ towns in rest of Karnataka.
Tamil Nadu. Andhra Pradesh. Telangana. Maharastra.
#anomalybrand
@polarbear
Made by
Anomaly Brands
Archive Team.
Archive Team.
Asset Design & Development + Brand Page Design_ Suprita Katti.
Instagram Post Design _ Purvish Prajapati
2024 - 2025
2025
An Anomaly Brands Production. © Honeycomb Retail (india) Private Limited.
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