Mithai 1

Anand Sweets & Savouries

Transformation. Growth

< 2014 - 2023

REBRAND STRATEGY  +  BRAND REPOSITIONING + IDENTITY REFRESH  +  BRAND ARCHITECTURE - CATEGORIES _ PRODUCTS + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + RETAIL STRATEGY  +  RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN + BRAND IDENTITY EXTENSIONS
Mithai 3

Almond House

Transformation. Growth

< 2020 - till date

IDENTITY REFRESH + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE
IceCream Sundae

Polar Bear

Transformation. Growth.

< 2017 - till date

REBRAND STRATEGY + BRAND REPOSITIONING + BRAND IDENTITY + PACKAGING DESIGN SYSTEMS + RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY
Speciality Chocolate 1

Bliss Chocolates to Smoor

Transformation

< 2016

REBRAND STRATEGY + BRAND REPOSITIONING + BRAND NAME + BRAND IDENTITY + BRAND ARCHITECTURE - CATEGORIES _ PRODUCTS + PACKAGING + STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + RETAIL STRATEGY + RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN + BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY
Speciality Chocolate 1

Smoor Chocolates

Transformation. Growth

< 2016 - 2023

BRAND STRATEGY  +  BRAND POSITIONING + BRAND ARCHITECTURE - CATEGORIES _ PRODUCTS  + PACKAGING STRUCTURAL DESIGN - PRIMARY _ SECONDARY + PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ EXPERIENCE + BRAND IDENTITY EXTENSIONS + BRAND ASSET DEVELOPMENT _ PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Natural Makeup

ASA Beauty

Invention

< 2021

BRAND STRATEGY  +  BRAND POSITIONING + BRAND NAME + BRAND IDENTITY + BRAND ARCHITECTURE & NOMENCLATURE + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE
Cosmoceuticals

Lisen Skincare

Invention

< 2021

BRAND STRATEGY  +  BRAND POSITIONING + BRAND NAME + IDENTITY + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE + PRODUCT PHOTOGRAPHY
Men's Grooming

Hivado

Invention

< 2020

BRAND STRATEGY  +  BRAND POSITIONING + BRAND IDENTITY + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE + PRODUCT + BRAND PHOTOGRAPHY VIDEOGRAPHY _ ECOMM _ SOCIAL MEDIA + PR + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Skin and Body Care

Old School

Invention

< 2023

BRAND POSITIONING +  PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE
Cleaning Products

PureCult

Invention

< 2022

BRAND STRATEGY  +  BRAND POSITIONING + BRAND IDENTITY + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE + PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Speciality Chocolate 2

Manam Chocolate

Invention. Growth.

< 2023 - till date

BUSINESS MODEL + PRODUCT MODEL + RETAIL MODEL/S BRAND STRATEGY +  BRAND NAME + BRAND IDENTITY SYSTEM + RETAIL BRAND IDENTITY + EXPERIENCE DESIGN. PRODUCT ARCHITECTURE & NOMENCLATURE - CATEGORIES _ PRODUCTS + PACKAGING. PACKAGING DESIGN SYSTEMS - INFORMATION _ IDENTITY _ COMMUNICATION _ EXPERIENCE.  BRAND ASSET DEVELOPMENT + COMMUNICATION DESIGN - PHOTOGRAPHY + VIDEOGRAPHY.
Mithai 2

Sakkare by Anand

Invention

< 2019

BRAND STRATEGY + BRAND POSITIONING + BRAND NAME + BRAND IDENTITY + RETAIL IDENTITY + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE
Mithai & Speciality Chocolate

Smoor & Anand @BIAL

Invention

< 2019

BRAND STRATEGY + BRAND POSITIONING + RETAIL STRATEGY  +  RETAIL BRAND IDENTITY + RETAIL EXPERIENCE DESIGN
Silk Sarees & Fashion

Aikyatha

Transformation

< 2024

REBRAND STRATEGY + IDENTITY REFRESH + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE + PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Healthcare

Kauvery Hospitals

Transformation

< 2015

REBRAND STRATEGY + BRAND REPOSITIONING AND IDENTITY + NEW BRAND NAME + INPUTS TO COMMUNICATION DESIGN
White Label ATM

India1 ATM

Invention

< 2014

BRAND STRATEGY + BRAND POSITIONING + BRAND NAME + BRAND IDENTITY + RETAIL IDENTITY + BRAND IDENTITY EXTENSIONS
Investment Services

Geojit Financials

Transformation

< 2017

REBRAND STRATEGY + IDENTITY REFRESH + INPUTS TO COMMUNICATION DESIGN + BRAND IDENTITY EXTENSIONS
Digital Marketing Agency

Langoor Digital

Transformation

< 2021

REBRAND STRATEGY  +  IDENTITY REFRESH + BRAND IDENTITY EXTENSIONS + BRAND ASSETS _ WEBSITE + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Branding Co.++

Anomaly Brands

Invention+++

< 2018 - till date

BRAND STRATEGY  +  BRAND POSITIONING + BRAND IDENTITY + BRAND IDENTITY EXTENSIONS + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Chai QSR

Chai Point

Transformation. Growth

< 2015

REBRAND STRATEGY  +  BRAND REPOSITIONING  + BRAND IDENTITY + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE + RETAIL STRATEGY & EXPERIENCE DESIGN
Tempeh

Hello Tempayy

Invention

< 2021 - 2024

BRAND STRATEGY  +  BRAND POSITIONING + BRAND IDENTITY + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE + PRODUCT PHOTOGRAPHY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Microbrewery Chain

Ironhill India

Transformation. Growth

< 2022 - 2024

REBRAND STRATEGY  +  BRAND REPOSITIONING + IDENTITY REFRESH  + PRODUCT BRAND IDENTITY + RETAIL BRAND IDENTITY + BRAND IDENTITY EXTENSIONS
Taproom

FullCircle

Invention

< 2022

BRAND STRATEGY  +  BRAND POSITIONING  + BRAND NAME + BRAND IDENTITY + SPACE STRATEGY & IDENTITY + EXPERIENCE DESIGN + BRAND IDENTITY EXTENSIONS + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Samosa QSR

Samosa Party

Transformation

< 2022

REBRAND STRATEGY  +  BRAND REPOSITIONING + IDENTITY REFRESH + PACKAGING DESIGN - STRUCTURE_INFORMATION_IDENTITY_EXPERIENCE + RETAIL BRAND IDENTITY + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN
Speciality Cacao Bean

Distinct Origins

Invention. Growth.

< 2023 - till date

BUSINESS MODEL + PRODUCT MODEL
BRAND STRATEGY +  BRAND NAME + BRAND IDENTITY + PRODUCT x BRAND ARCHITECTURE & NOMENCLATURE. PACKAGING DESIGN - INFORMATION _ IDENTITY _ COMMUNICATION + BRAND ASSET DEVELOPMENT _ PRODUCT / BRAND COMMUNICATION _ PHOTOGRAPHY + VIDEOGRAPHY.
Food&Beverage
Personal Care
Lifestyle
Services
Food&Beverage
Personal Care
Lifestyle
Services
Food&Beverage
Food&Beverage
Personal Care
Lifestyle
Food&Beverage
Personal Care
Personal Care
Services
Services
Food&Beverage
Lifestyle
Personal Care
Reatil
Lifestyle
Food&Beverage
Personal Care
Personal Care
Natural Makeup

ASA BEAUTY

Brand Name + Brand Strategy + Identity Design

Invention

< 2021

Tempeh

HELLO TEMPAYY

Brand Name + Brand Strategy + Identity Design

Invention

< 2021 - 2024

Chai QSR

CHAI POINT

Brand Name + Brand Strategy + Identity Design

Evolution. Growth

< 2015

Healthcare

KAUVERY HOSPITALS

Brand Name + Brand Strategy + Identity Design

Evolution

< 2015

Cosmoceuticals

LISEN SKINCARE

Brand Name + Brand Strategy + Identity Design

Invention

< 2021

Mithai

ALMOND HOUSE

Brand Name + Brand Strategy + Identity Design

Evolution. Growth

< 2020 till date

Branding Co.

ANOMALY BRANDS

BRAND STRATEGY  +  BRAND POSITIONING + BRAND IDENTITY + BRAND IDENTITY EXTENSIONS + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN

Invention

< 2018

Digital Marketing Agency

LANGOOR DIGITAL

REBRAND STRATEGY  +  IDENTITY REFRESH + BRAND IDENTITY EXTENSIONS + INPUTS TO MARKETING PROGRAMS & COMMUNICATION DESIGN

Transformation

< 2021

Microbrewery Chain

IRON HILL

Brand Name + Brand Strategy + Identity Design

Evolution. Growth

< 2022

IceCream Sundae

POLAR BEAR

Brand Name + Brand Strategy + Identity Design

Evolution. Growth

< 2017

White Label ATM

INDIA1 ATM

Brand Name + Brand Strategy + Identity Design

Invention

< 2016

Men's Grooming

HIVADO

Brand Name + Brand Strategy + Identity Design

Invention

< 2019

Speciality Chocolate

Bliss Chocolates to Smoor

Brand Name + Brand Strategy + Identity Design

Evolution

< 2016

Speciality Chocolate

SMOOR CHOCOLATE

Brand Name + Brand Strategy + Identity Design

Growth

< 2016 - 2022

Mithai

Anand Sweets & Savouries

Brand Name + Brand Strategy + Identity Design

Evolution

< 2014 - 2018

Cleaning Products

PureCult

Brand Name + Brand Strategy + Identity Design

Invention

< 2022

Taproom

FullCircle

Brand Name + Brand Strategy + Identity Design

Invention

< 2022

Men's Grooming

Aikyatha

Brand Name + Brand Strategy + Identity Design

Evolution

< 2024

Mithai

Sakkare by Anand

Brand Name + Brand Strategy + Identity Design

Invention

< 2019

Mithai and Speciality Chocolate

Smoor & Anand @BIAL

Brand Name + Brand Strategy + Identity Design

Invention

< 2019

Skin and body care

Old School

Brand Name + Brand Strategy + Identity Design

Invention

< 2023

Investment Services

Geojit Financials

Brand Name + Brand Strategy + Identity Design

Evolution

< 2017

Speciality Chocolate

Manam Chocolates

Brand Name + Brand Strategy + Identity Design

Invention

< 2023 - till date

Speciality Cacao Bean

Distinct Origins

Brand Name + Brand Strategy + Identity Design

Invention

< 2023 - till date

Samosa QSR

Samosa Party

Brand Name + Brand Strategy + Identity Design

Evolution

< 2023

15+ Years of trying to
view all our BRANDS

00

00

hello world_

hello world_

Welcome to Anomaly.Brands _ Web _ Archive 2025

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

Not a mere showcase:website; here is a record of visions, thoughts, actions of a collective of practitioners at Anomaly &the brand teams, associates, collaborators++ who have contributed _ been associated with these brands.

Made entirely from our hard / Google Drive & Real Time Media _ found + curated, these are brand worlds / journeys _ composed of brands’ intentions, its conception, evolution _ how it lives _ lived in the real world.

A HUMBLE REQUEST.  
slow down . please . give this a bit of your bandwidth + time.
^ preferably on a desktop
PLEASE NOTE
Anomaly Brands Web Archive is Desktop Exclusive by choice.
Visit our Instagram Archive for Mobile