#MakeBrandsMatter
15+ years of ‘Brand World-Building’, working with homegrown small & medium founders and businesses, we operate at the intersection of business x market x consumer. Our attempt is to create a strong foundation for future growth and long term success for brands we partner with.
Last 6+ years as Anomaly Brands we did that successfully across Food & Beverage _ Retail + Omnichannel _ Personal Care categories;
Growing a category - Premium Chocolates (from Bliss to Smoor Chocolates - 2016 to 2022) & now Creating New Category Benchmark . Our latest and most comprehensive brand work so far, 2023 - Manam Chocolate _ Distinct Origins
Keeping Brands relevant in changing market / consumer landscape _
Mithai Retail 1 (Anand Sweets - 2014 till date). Mithai Retail 2 (Almond House 2019 till date) Icecream Sundaes (Polar Bear 2017 till date).
Shaping new consumer behaviours / habits _ Veg Protein Food - Hello Tempayy.
Chai (Chai Point 2015). and Samosa in 2022 - Samosa Party.
Luxury Natural Make Up - asa . Natural Beauty - Old School.
Cosmeceuticals - Lisen SkinCare.
Our brand strategy and design effort has always been to create ‘a category out of the brand’ we work with - the ultimate place for a brand is to be ‘category of one’! truly relevant, unique, distinctive, ownable, sustainable brand ideas and concepts that help create a whitespace for the brand in the larger category, trigger growth for the brand & category at large.
Our People
25+ years in brand strategy, communication and design responsible for project management, operations, people interaction and design delivery for key anomaly brands.
24+ years in brand strategy, communication and design. Responsible for research, planning, strategy and design delivery for all anomaly brands. also, the official OTP sender.
15+ years as illustrator and brand designer. responsible for design strategy, development and delivery for key anomaly brand.
25+ YEARS IN BRAND STRATEGY, COMMUNICATION AND DESIGN.
RESPONSIBLE FOR PROJECT MANAGEMENT, OPERATIONS, PEOPLE INTERACTION AND DESIGN DELIVERY FOR KEY ANOMALY BRANDS.
24+ YEARS IN BRAND STRATEGY, COMMUNICATION AND DESIGN.
RESPONSIBLE FOR RESEARCH, PLANNING, STRATEGY AND DESIGN DELIVERY FOR ALL ANOMALY BRANDS.ALSO, THE OFFICIAL OTP SENDER.
15+ YEARS AS ILLUSTRATOR AND BRAND DESIGNER. RESPONSIBLE FOR DESIGN STRATEGY, DEVELOPEMENT AND DELIVERY FOR KEY ANOMALY BRANDS.
15+ years in pure-play branding now, working with homegrown small & medium companies as brand strategy and design partners, we operate at the intersection of business x market x consumer.
15+ years in pure-play branding now, working with homegrown small & medium companies as brand strategy and design partners, we operate at the intersection of business x market x consumer.
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