A new brand of Virgin Coconut oil for the emergent/ conscious Indian and globals, the HappyGrove brand of products were meant to create a genuine differentiation in not just the way the products are packaged, but also in its overall positioning and image. From structure, to function and graphics – pack design for the entire range needed to reflect this core brand idea and design. A solid foundation for a future global success for a ‘Made in India’ brand.
Category
Brand InventionDate
June 30, 2017