Bliss Chocolates is now Smoor.
Brand as a Firestarter for Growth.
This rebranding exercise was aimed not just to create a signature visual language for packaging that would make the brand irresistible; but to create a foundation for the brand to extend to various retail formats, series of new product launches in brand stores and retail chains, accelerate brand adoption and usage. The larger ongoing task is to establish a category at large for coverture chocolates with a genuine, worthy, alluring and sustainable brand offering.
