Anomaly Brands

#18, 4th Floor
1st main, Cambridge Layout,


Corporate Change with Purpose.
Brand as a Reinforcement of Scale & Value.

With the departure of the global gaint BNP Paribas from the Geojit joint venture, Geojit, a leading retail financial services company needed to reinstill the scale and the consumer confidence it had among its large consumer set across India and Middle East. The challenge was to retain the ethos of the founding company and to reinforce trust and value of what the new consumer expected from the brand.