Anomaly Brands

#18, 4th Floor
1st main, Cambridge Layout,


Distrupting an Online Financial Services Startup.
Branding for a Future Unicorn.

With the belief that financial services platforms online will drive the next wave of growth in the indian ecommerce scene, Capital Float was looking at a branding intervention to take its growth plans to level next. Our objective for this rebranding exercise was not just to give them a new logo, ecommerce friendly design look, but to give them a brand image and purpose that was ‘Big. Aspirational. Game Changer’. One that inspired them to work towards a bigger play in this space.