When EurekaForbes, a PowerBrand was looking to launch an online platform for an extended range of products, the challenge was not to just give the brand a unique digital image. Right from creating category/ platform relevance, platform – product brand connect, platform selling proposition needed to all come together for the new brand. And more importantly, the link to the powerful parent brand needed to be strong for leveraging the power of the parent brand – Eureka Forbes.
A holistic brand approach that perfectly balanced solid brand strategy and new age of digital brand design.
January 15, 2017