Anomaly Brands

#18, 4th Floor
1st main, Cambridge Layout,


Refreshing a Strong Local Sweets Brand.
A New Benchmark for Premium Indian Sweets.

Transforming a local Indian sweet brand came with its own challenges of creating a perfect balance that would keep the legacy intact, and yet gave it a lift towards a premium appeal. Going beyond mere change in logo and packaging, Bloombox gave Anand Sweets a larger solution that helped the brand counter the increased domination by national brands and non sweet brands. A 360 degree change that set a benchmark for other brands to follow.