Anomaly Brands

#18, 4th Floor
1st main, Cambridge Layout,


Keeping a Ice Cream Chain Brand Fresh & Vibrant.
Brand as a Platform to Create Relevance & Connection.

When a 10 year old ice cream chain wanted to assess its brand elements before a massive expansion, the challenge was not just to create a vibrant new retail offering. The Rebranding journey allowed the business to reimagine product offering, creating relevance in context of competition and establishing consumer connection with an holistic experience.