Transforming a local Indian sweet brand came with its own challenges of creating a perfect balance that would keep the legacy intact, and yet gave it a lift towards a premium appeal. Going beyond mere change in logo and packaging, Bloombox gave Anand Sweets a larger solution that helped the brand counter the increased domination by national brands and non sweet brands. A 360 degree change that set a benchmark for other brands to follow.
Category
Brand TransformationDate
March 31, 2017