KAUVERY HOSPITALS

When KMC, TRichy, a local equivalent of ‘Apollo’ wanted to enter newer and bigger markets across South India, starting with Chennai; Bloombox charted an entry and growth plan to these more competitive markets with their approach to branding. Beyond just brand and identity creation, when the market is on one side packed with successful and established healthcare brands, we at Bloombox gave KMC a disruptive positioning, one that is in this whole race of ‘corporatisation’ of hospitals went missing from the whole category at large.