Reimagining a Corporate Brand.
Purpose Driven Branding Triggering Corporate Dominance.
Coastal over the years had experienced tremendous growth in business and was emerging as a strong player in the construction and trading businesses in the Qatar region. Having achieved this tremendous growth and success they now intended to see the same happening in context of THE COASTAL QATAR BRAND POSITIONING AND BRAND EQUITY, one that would reflect the current strengths of the coastal brand and help drive growth in the future.
